KWS

The Partnership

Services provided include marketing campaign visuals, bespoke illustrations, direct mail campaigns and social media videos for new seed launches, and marketing planning to support KWS UK’s annual go-to-market strategy.

• Trusted creative and marketing partner for nearly a decade
• Supporting annual product launches and campaigns
• Delivering consistent marketing output through team changes
• Creating high-impact trade show and event experiences
• Strengthening awareness across key agricultural audiences

Business Briefing

A key creative project for KWS is the firm’s Annual Business Briefing, a strategy kick-off event attended by industry stakeholders to deliver KWS’s vision for the upcoming years.

C4B has developed the branded theme and visual design for several years, helping ensure the event’s success and deliver a unique, memorable experience for attendees.

Variety Guide

The Annual KWS Variety Guide is a comprehensive resource that provides farmers with information about all of KWS’s seed varieties.

Each year, C4B delivers the design, production and distribution of the KWS Variety Guide, helping farmers access key product information in a clear and engaging format.

Marketing Support

C4B Media also provide KWS with ongoing marketing support, working closely with the in-house marketing team and product managers to develop and implement marketing strategies aimed at the target audience.