Google Analytics 4 (GA4): The Big Switchover
On the 1st July 2023, Universal Analytics was switched off, with the data deleted in January this year, as Google switched over to GA4.
It’s important to have a firm understanding of your analytics in measuring the success of your online efforts. So, what does the move to GA4 mean?
Why Google switched from UA to GA4
GA4 has been developed to bring a more holistic view to customer journeys. That means it is more focused on gathering and reporting data to show what visitors are doing on your website.
It is important that you refine and improve your website so that more visitors find what they need easily and quickly. If they can find what they’re looking for, they’ll take the next step towards converting, such as making a purchase or submitting an enquiry. GA4 is geared towards helping you achieve this with your website.
GA4 also brings data collection in line with new changes to GDPR, updates to 3rd party cookie tracking and how businesses collect data.
It combines new and evolving technology with changes in the online privacy environment, some of which are legislated.
Don’t leave your data to chance. At C4B Media, our team of experts understand and use GA4 services to provide valuable insights, optimise campaigns and help our clients make data-driven decisions to achieve marketing objectives. Contact us to find out more.
