Google Analytics 4 Cambridge & Hertfordshire

Hurry! On the 1^st July 2023, Universal Analytics will be switched off and all data stored will be deleted on the 1^st January 2024.

But, don’t worry – we’re here to help you protect your data

It’s important to have a firm understanding of your analytics in measuring the success of your online efforts. That's why we've taken the time to become experts in GA4, the latest version of Google Analytics. GA4 provides a more comprehensive and advanced approach to data tracking and analysis.

We can help you avoid the pain of migrating from Universal Analytics to GA4. Whether you're just finding your feet with GA4 or need help optimising your existing setup, our team is here to help. We offer a range of services which can be tailored to your unique needs and goals.

Discover our GA4 packages

Why is Google switching from UA to GA4?

GA4 has been developed to bring a more holistic view to customer journeys. That means it is more focused on gathering and reporting data to show what visitors are doing on your website.

It is important that you refine and improve your website so that more visitors find what they need easily and quickly. If they can find what they're looking for, they'll take the next step towards converting, such as making a purchase or submitting an enquiry. GA4 is geared towards helping you achieve this with your website.

GA4 also brings data collection in line with new changes to GDPR, updates to 3rd party cookie tracking and how businesses collect data.

It combines new and evolving technology with changes in the online privacy environment, some of which are legislated.

Don't leave your data to chance. Contact C4B Media to learn more about our GA4 services and how we can help you make the most of your data.

Get help with GA4

Package 1

‘Making the Switch’ – GA4 basic setup and configuration

What’s included?

Intro call and free consultation meeting
Sitewide GA4 Property installation
GA4 account setup & configuration
Replicating of tracking metrics from UA
Post-completion meeting running through the basic dashboard
Data validation 2 weeks post-implementation to ensure tracking is working correctly

Find out more

Package 2

‘Getting to Grips’ with GA4 – GA4 setup + config + reporting plus training

What’s included?

Intro call and free consultation meeting
Sitewide GA4 Property installation
GA4 account setup & configuration
Replicating of tracking metrics from UA
Workshop on GA4 reporting, dashboard navigation, Google tag manager, metrics and tracking, performance insights

Find out more

Package 3

‘The Full Works’ GA4 Workshop + Training – Performance and reporting insights – Webinar or paid consultancy session

What’s included?

One-on-One consultancy familiarising clients with new GA4 dashboard, change in tracking metrics, how to get the most out of your data.
Bespoke workshop to get started with foundations, includes GA4 reporting, dashboard navigation, Google tag manager, metrics and tracking, and performance insights.
- Login and navigations, access and settings
- Dashboard Navigation and how to get ‘around’
- Understanding the data, new metrics and dimensions, user acquisition & behaviour and conversions
- Setting up tags to track event = ‘Google Tag Manager’
- Setting up and getting the most out of reports and customer funnels

Find out more