Blog - Timing

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold to’. They search...

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how about I cut...