Blog - Engagement Marketing

Content underpins many - if not all - marketing activities. But what kind of content works best? Is it useful for all types of organisation?

In today’s busy, information-crammed world, you’ve got just seconds to hook your website visitors. If the content is too dense, or your product benefits too obscure, you can expect a high bounce rate and no conversions. It’s obvious your site...

READ OUR UPDATE: 14 Massive Factors To Get Your Website Ranking In 2020 Every marketer knows that an SEO strategy to attract visitors to their website should be a key element of their marketing plan. Yet the detailed knowledge and...

“We had our website redesigned last year, so we don’t want to spend any more money on it for now.” It’s a phrase that often crops up in meetings with new clients who have approached us for marketing support because...

Could 2017 be the year we finally catch up with the future? We’ve been looking a lot recently at marketing trends for 2017: Website Design Trends in 2017, What to Expect For Digital Marketing in 2017 and The Future of...

It’s that time of year when, once again, we are subjected to an array of Christmas adverts from retailers and the like. We thought we’d share our thoughts on the main adverts – which brands hit the spot, which were...

Last month we looked at some specific methods for converting prospects into customers, including using the psychology of pain/pleasure and gratification to ‘push your prospects’ buttons. But if, once you’ve gained those customers, you’re then unable to keep them, you’re...

Over the past couple of months, we’ve looked at how you can attract prospects and then keep them interested in your brand through your digital marketing. Now you’ve acquired and engaged those prospects though, you need to ‘seal the deal’...

In recent months we have looked at some of the best methods for attracting prospects online. But that’s not even half the battle of digital marketing in 2016. Once you’ve attracted those prospects you then need to engage them to...

By Simon Brooks, 12 May 2015 In some circles, “advertising, “marketing” or “sales prospecting” are sometimes seen as negative terms, dirty words spat out disapprovingly by people who believe such things shouldn’t exist – or at least if they must,...

A fascinating infographic from Salesforce about the psychology of brand preference. Via Salesforce

By Nel Berger, 27 January 2015 Ready to go viral with your own infographic? Get started with infographics and other types of content marketing. Contact us on 01763 877110