Author: Richard Pierce

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

We pay tribute to C4B Media co-founder Julia Brooks As the directors, staff and associates of C4B Media celebrate reaching our 10th birthday, it’s worth remembering the enormous contribution of one of our co-founders, Julia Brooks. Julia’s ‘rarely seen zest...

But you and your brand are still at the heart of everything we do! Anyone who has started business knows what a rewarding and exciting rollercoaster journey it can be. 10 years after C4B Media opened its doors, we take...

Christmas is nearly upon us, and here at C4B Media, we’re getting into the Christmas spirit (the Christmas playlist is on its 26th repeat already). Christmas is also a busy time for your content. With so many things going on...

Marketing departments in every organisation need to produce regular performance and analysis reports to satisfy managers that their marketing budget is generating a return. Data on website visitors, their source and behaviour is often a key component of marketing reports,...

Developed by the Japanese automotive company Denso Wave, QR Codes are machine-readable barcodes made up of a combination of black and white squares. They're designed to store URLs or downloadable content and are accessed by the cameras of smartphones.

Have you ever found yourself dreaming of going viral on TikTok with your new product or service? Or are you a charity wanting to reach more donors or campaign for change? It’s the fastest growing social platform in the world,...

The joy of Christmas giving has come early for us here at C4B Media!

Come and join our Marketing team as our brand-new Social Media Executive! After much growth over the last year, we’re looking to strengthen our social media agency expertise with an extra pair of hands – hopefully you! This means you,...

Listen to our latest podcast with one of our clients – Osborne, Morris & Morgan - a solicitor based in Leighton Buzzard. Hear from Laura Everitt who heads up Conveyancing at OM&M and talks about how we have helped with their marketing over the past 6 years

Listen to our latest podcast as our Marketing Services Director, Jane Wallington, chats with Julie Marshall one of the Directors at JT Cranes. Hear about the business and marketing successes of JT Cranes and how they have kicked off their...

Listen to our latest podcast as our Marketing Service Director, Jane Wallington, chats with our Senior Digital Marketing Executive, Hannah Crawford, and our Digital Marketing Executive, Emma Lunn. The trio discusses Facebook’s recent announcement about Analytics features leaving the platform,...