EXHIBITIONS, TRADE SHOWS & EVENTS MANAGEMENT
Complete trade show, exhibitions & event management service
Design, messaging and management to make a splash.
They’re a great opportunity to look your clients and prospects in the eye and engage with them personally.
With event planning experience for the UK’s largest PLCs (BT, Reed Elsevier) to bespoke seminars and conferences, C4B Media can deliver an excellent experience all round.
We can manage every aspect of your trade show seminar or exhibition, staff conference or product launch event.
Trade show presence, planning & objectives
Once you decide to invest in your trade show presence, it’s vital that you decide early on:
- Objectives for the event
- How you will attract traffic to your stand
- What lead capture mechanisms you will use once there
Key to this is your “Event Brief”. It will cover everything, from objectives, through attire to qualifying questions to ask visitors.
Your trade show checklist
Goals & objectives Stand design Visitor attraction campaign
Stand inventory Stand build Final event checklist
Staff rota Pre-event briefing Lead capture
Inventory review Break down and pack up Return to storage Book next year's stand space
Event objectives review Lead review follow-up campaign
In the weeks running up to your trade show or exhibition, we can help you maximise pre-event promotional opportunities by targeting your contacts who may be attending.
C4B Media specialises in devising clever mechanical campaigns to attract visitors to the stand. We'll design your entry in the show guide directory and manage banner advertising on the event website.
This is where the WOW factor comes in. If you don’t have an exhibit stand, we can design and manufacture a stunning branded stand – from banners and pop-up displays to fully modular exhibition equipment.
C4B Media can design everything from how the stand space is used, to furniture, carpets and lighting, literature, display boards and all the incidentals such as plants.
We also offer a vast range of brand promotional merchandise to use as ‘give-aways’ on the stand.
Set-up, management and break-down
Once at the exhibition venue, we can manage the build and ‘dressing’ of your show stand and display to make sure you’re presented in the best possible way.
We can also help you staff your stand so you engage with as many visitors as possible. Once the event finishes, we will break down your display, pack away and return everything to base.
Following up leads is an often neglected activity following a trade show – so we’ll be happy to take it off your hands.
We’ll set up email and telemarketing activities to follow up each lead and assess their need whilst their recall of the trade show is still fresh, and while your branding is fresh in their minds.