Website development, creative design, lead generation blog articles | C4B Media

5 ways to get found locally online

If you’re a small business owner then you know the importance of local trade. While the internet has certainly opened doors for nationwide and international commerce, many service-based businesses still rely heavily on footfall and local reputation.  Before the days of mobile internet, local trade was almost given for most businesses, but things have changed […]

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16 Common Social Media Questions & Answers

Here at C4B Media, we often get questions from businesses about online marketing. It’s an area where, regardless of whether you’re testing the waters or have already dived in, there’s always something new to learn. Finding the answers to these questions can help improve your chances of social media success, so we thought it might be […]

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Why It’s Important to Review and Analyse Your Marketing Plan (Part 2)

Christmas is a distant memory; we’re starting to think about booking our summer holidays and we’ve only mistakenly put 2016 as the year once in the last week! It’s safe to say we’re firmly entrenched in 2017 now and hopefully your marketing strategy and plan are as firmly embedded. (If not, check out our article […]

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The Future of Marketing in 2017: Artificial Intelligence, Augmented Reality and Virtual Reality

Could 2017 be the year we finally catch up with the future? We’ve been looking a lot recently at marketing trends for 2017: Website Design Trends in 2017, What to Expect For Digital Marketing in 2017 and The Future of Creative Design – What to Expect in 2017. Mainly we’ve seen a slight evolution of […]

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Why Is Having A Marketing Strategy And Plan So Important? (Part 1)

We’re seeing an all-time high for start-ups in the UK, with new companies being registered at a record pace of 80 an hour. According to research from StartUp Britain (a Government-backed national enterprise campaign) 342,927 new businesses were registered with Companies House between January and June 2016, compared with 608,110 for the whole of 2015 […]

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Christmas Adverts 2016

It’s that time of year when, once again, we are subjected to an array of Christmas adverts from retailers and the like. We thought we’d share our thoughts on the main adverts – which brands hit the spot, which were a little off and which, if any, just didn’t cut it. Take a look and […]

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C4B Media Steps into Outsourced Marketing Department Role for Equisys

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that could be up and running almost immediately and with the skills and the experience to […]

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Why Donald Trump Wasn’t Just Better at Social Media

As we all get used to the term “President Trump”, analysts are raking over how he confounded the pundits. Whether you feel Hillary lost the election despite winning the popular vote, or that it’s not fair because nearly half of Americans didn’t even bother to vote, it’s still hard to ignore the claims (including by Trump himself) […]

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Digital Christmas Card Competition

We are asking children to pick up their pens and paints and get creative this winter to design our 2016 Digital Christmas card. Not only could your entry feature on our cards to our clients this year, but the winner will also receive a £50 gift voucher for the Jolly Postie in Royston and a […]

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Website Design Trends in 2017

As adults we spend more than 43 days online every year, or 58 days if you’re a teenager. Add that to the time we spend watching TV and working on laptops for more hours a week than we sleep! So, what’s got us so engrossed that we’d rather be staring at blue light than catching […]

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How to Master Facebook for Small Business

When it comes to social media you don’t get more gargantuan than Facebook. Just over a quarter of the earth’s population use the behemoth platform every month – just take a minute to digest that! A while back there was talk of Facebook not working for businesses, especially if you were B2B. Most people have […]

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How do you convert a prospect into a customer?

Over the past couple of months, we’ve looked at how you can attract prospects and then keep them interested in your brand through your digital marketing. Now you’ve acquired and engaged those prospects though, you need to ‘seal the deal’ and turn them into clients or customers. This process is known as ‘conversion’, and we […]

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6 Social Media Strategies You’re Still Using and Shouldn’t Be

Social media has been around a while now; it’s no longer the new kid at school unsure of what to do and where it belongs. It’s grown up, and while it’s still evolving (and given to moments of complete change of direction!) it’s definitely earnt its place at the grown-ups table when it comes to […]

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What the New Facebook Algorithm Changes Mean for Your Business

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the platform, they’ve stayed true to their initial goal of ‘connecting people with their friends and […]

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